- Google Ads
- The core channel for almost every account. People type what they want; the ad meets them. Search first, then Performance Max or Shopping when the account has the conversion data to feed them.
- Microsoft Advertising (Bing)
- Search intent from an older, desktop-heavy, B2B-leaning audience at lower CPCs than Google. Usually imported from the Google account once it is clean.
- Meta (Facebook and Instagram)
- Demand generation and retargeting for consumer brands. Visual offers, audiences built from your site traffic and customer list, and the follow-up for people who visited and did not buy.
- TikTok
- Consumer discovery for visual products with a demonstrable hook. Short creative, tested fast, cut fast. We run it when the product shows well on video, not by default.
- LinkedIn
- B2B targeting by job title, company, and industry. Clicks cost $8 to $15, so it earns a place when the deal size covers them.
- Other paid platforms
- Reddit, Pinterest, YouTube as its own line, Amazon for products that sell there, and industry directories that sell placement. Wherever your buyers are and the tracking can prove it.